Client: Lumiderm.
Services: naming, brand identity design and packaging design.

Lumiderm is a range of cosmetic products designed for comprehensive skin care. The project included the creation of the name and the packaging design for the entire range of products. We worked with key concepts such as luminosity, radiance and skin care as starting points for our overall approach.

The visual approach of the packaging line is based on colour coding and type hierarchy, created to differentiate the 5 product sub-ranges offered by the brand. This approach not only facilitates consumer identification and selection, but also reinforces the personality of each sub-range.