Client: Isla Cristina Town Council.
Services: campaign development and audiovisual production.
Isla Cristina, a town located on the coast of Huelva, was chosen among 111 Spanish municipalities to participate in a funding programme led by the Ministry of Social Rights and Agenda 2030. The aim is to carry out a pilot project in line with the Urban Agenda 2030.
This project was centred on developing a slogan and a video campaign highlighting the importance of citizen participation and establishing a coherent and effective visual system.
The initiative comprises a campaign consisting of 5 videos, radio spots, billboards, street marketing strategies and related production.